We kicked off the year by welcoming our third full time employee as well as putting the finishing touches on our brand new, perfectly Minka Dink office. Having a permanent home for our growing team feels like a huge milestone! With these exciting changes at the very beginning of the year, we know 2025 is going to be a big and very exciting year for Minka Dink London!

So much time is going in to our biggest and hopefully most successful pop up ever!

A recent visit to the shop space was all about taking measurements, sketching out layouts, and bringing our vision to life. The Minka Dink London signs are being made and we’re creating a space that feels very on brand.

Once everything was planned and as we got closer to opening day we started painting the shop (outside and inside!!) to create the cutest pop up shop ever!

Of course, pop-up planning hasn’t stopped our usual hustle. Back at the office, we’ve been keeping up with meetings, designing new products, and planning what’s next.

A standout moment for our founder, Min, was a recent trip to Oxford, where she gave a talk on women in business. Connecting with such a lovely group of inspiring young women was truly a highlight for her.

We’ve been busy behind the scenes preparing for the launch of our SS25 collection — and it’s been full steam ahead! Back in January, we were deep in the sampling process, testing fabrics and perfecting fits to ensure every piece meets our quality standards and feels just right.

As soon as the sun made an appearance, we grabbed the opportunity to shoot some beautiful outdoor content.

There are so many exciting new pieces on the way, and we honestly can’t wait to share them with you. Stay tuned as you’re going to love what’s coming!