ABOUT MINKA DINK LONDON
HOW WE BEGAN
Minka Dink London was formerly ‘Made by Minnie’ which began as a 2020 COVID lockdown project, where I was hand-sewing tops and bags and selling them on Depop. In my final year of university, demand grew, and I sent my designs off to be manufactured, officially launching Minka Dink London in April 2021.
I started a full time job in London in September 2021, so Minka Dink was very much a side hustle at this point. I was packaging all the orders from home, posting them out in the evenings and on lunch breaks. With the help of social media and a few amazing influencer collaborations, our sales kept increasing, and I then took on Minka Dink full-time in June 2022.
OUR FOUNDER - MINNIE ROYDEN
My career in fashion is totally unconventional having studied Politics at Exeter Uni and my first job being a corporate role in London. I really had absolutely no experience in fashion or business whatsoever before starting Minka Dink, and my entire experience of running this business has been self-taught.
I firmly believe that clothing you feel amazing wearing, can do wonders in boosting confidence, and my goal is to make looking stylish both easy and accessible for everyone.
OUR BRAND & STYLE
Our prime focus is on creating timeless, versatile clothing that stands the test of time. Every design is something I personally want to wear, with the belief that others will love them too.
Our products are made to be worn for any occasion, whether you're on the beach, at the pub, or heading to work. We strive to make looking stylish effortless, ensuring you always feel and look your best.